about us
Our story
SELF was established to help women gain independence and discover their inner strength. We envision a world where every woman can shape her own future.
about us
Our story
SELF was established to help women gain independence and discover their inner strength. We envision a world where every woman can shape her own future.
about us
Our story
SELF was established to help women gain independence and discover their inner strength. We envision a world where every woman can shape her own future.
about us
Our story
SELF was established to help women gain independence and discover their inner strength. We envision a world where every woman can shape her own future.



>160
Women impacted
50
Community members
10
Countries across Southeast Asia
40
Volunteers
25
Non-profit partners
5
Employment partners
why we started
How can we help women break free from the cycle of dependency?
Low-income women often focus on immediate survival, leading to reliance on short-term solutions. These solutions provide temporary relief but fail to address root causes, perpetuating the cycle of financial hardship.
why we started
How can we help women break free from the cycle of dependency?
Low-income women often focus on immediate survival, leading to reliance on short-term solutions. These solutions provide temporary relief but fail to address root causes, perpetuating the cycle of financial hardship.
why we started
How can we help women break free from the cycle of dependency?
Low-income women often focus on immediate survival, leading to reliance on short-term solutions. These solutions provide temporary relief but fail to address root causes, perpetuating the cycle of financial hardship.
why we started
How can we help women break free from the cycle of dependency?
Low-income women often focus on immediate survival, leading to reliance on short-term solutions. These solutions provide temporary relief but fail to address root causes, perpetuating the cycle of financial hardship.




Overwhelmed
Overwhelmed
Overwhelmed
Burdened just by meeting basic needs, many women find it hard to plan a future. Lacking guidance and resources, they remain in poverty.
Burdened just by meeting basic needs, many women find it hard to plan a future. Lacking guidance and resources, they remain in poverty.
Burdened just by meeting basic needs, many women find it hard to plan a future. Lacking guidance and resources, they remain in poverty.
Job instability
Job instability
Job instability
Low-wage jobs are often unstable and vulnerable to economic shifts. Unexpected issues such as illness or emergencies can easily lead to job loss.
Low-wage jobs are often unstable and vulnerable to economic shifts. Unexpected issues such as illness or emergencies can easily lead to job loss.
Low-wage jobs are often unstable and vulnerable to economic shifts. Unexpected issues such as illness or emergencies can easily lead to job loss.
Passive mindset
Passive mindset
Passive mindset
Feeling hopeless can lead women to become passive. Reliance on aid further conditions them to wait for help instead of improving their situation.
Feeling hopeless can lead women to become passive. Reliance on aid further conditions them to wait for help instead of improving their situation.
Feeling hopeless can lead women to become passive. Reliance on aid further conditions them to wait for help instead of improving their situation.



what we do
Building a better future for women
We support low-income women aged 20-60 with a monthly per capita income of $800 or less. Our approach focuses on:
what we do
Building a better future for women
We support low-income women aged 20-60 with a monthly per capita income of $800 or less. Our approach focuses on:
what we do
Building a better future for women
We support low-income women aged 20-60 with a monthly per capita income of $800 or less. Our approach focuses on:
what we do
Building a better future for women
We support low-income women aged 20-60 with a monthly per capita income of $800 or less. Our approach focuses on:
Personal growth
Personal growth
We guide individuals through group work and coaching, building self-awareness & confidence.
We guide individuals through group work and coaching, building self-awareness & confidence.
Community support
Community support
We provide a safe space for connection, where women can inspire and uplift one another.
We provide a safe space for connection, where women can inspire and uplift one another.
Flexible work opportunities
Flexible work opportunities
We connect women to employers with flexible jobs, paving the path to sustainable long-term employment.
We connect women to employers with flexible jobs, paving the path to sustainable long-term employment.


global outreach
Empowering women across borders
SELF operates across 10 countries in Southeast Asia, creating a network of empowered women who drive social change across the world.
global outreach
Empowering women across borders
SELF operates across 10 countries in Southeast Asia, creating a network of empowered women who drive social change across the world.
global outreach
Empowering women across borders
SELF operates across 10 countries in Southeast Asia, creating a network of empowered women who drive social change across the world.
global outreach
Empowering women across borders
SELF operates across 10 countries in Southeast Asia, creating a network of empowered women who drive social change across the world.
Nepal
Vietnam
Myanmar
Philippines
Thailand
Malaysia
Brunei
Singapore
Indonesia
Timor-Leste
Nepal
Vietnam
Myanmar
Philippines
Thailand
Malaysia
Brunei
Singapore
Indonesia
Timor-Leste

our history
The journey of SELF
Since its start in 2021, SELF has expanded its services, striving to positively impact 1 million women by 2034. Here’s an overview of our progress over the years.
our history
The journey of SELF
Since its start in 2021, SELF has expanded its services, striving to positively impact 1 million women by 2034. Here’s an overview of our progress over the years.
our history
The journey of SELF
Since its start in 2021, SELF has expanded its services, striving to positively impact 1 million women by 2034. Here’s an overview of our progress over the years.
our history
The journey of SELF
Since its start in 2021, SELF has expanded its services, striving to positively impact 1 million women by 2034. Here’s an overview of our progress over the years.



2021
Launch of SELF Resource
Supported by the NYC Young Changemakers grant, SELF launched a resource hub to help women find information and develop their career skills.


2022
Launch of SELF Kinship
SELF won the Promising Award at Youth Challenge S3, a platform for youths to provide solutions for societal issues. As part of Youth Co:Lab, SELF successfully launched a women support community.








2023
Launch of SELF Talent Scout
Talent Scout was launched with help from the Ministry of Manpower’s Alliance for Action for Lower Wage Workers (AfA-LWW), a platform for uplifting the well-being of lower wage workers.

2024
Launch of BetterSelf Workshops
Supported by Temasek Foundation’s Oscar Fund, SELF expanded its offerings across Southeast Asia.





our team
Meet the team
We are a team of young technologists, researchers, designers, and marketers from different industries and life stages. What started as a one-woman idea has grown into a diverse, dedicated team.
our team
Meet the team
We are a team of young technologists, researchers, designers, and marketers from different industries and life stages. What started as a one-woman idea has grown into a diverse, dedicated team.
our team
Meet the team
We are a team of young technologists, researchers, designers, and marketers from different industries and life stages. What started as a one-woman idea has grown into a diverse, dedicated team.
our team
Meet the team
We are a team of young technologists, researchers, designers, and marketers from different industries and life stages. What started as a one-woman idea has grown into a diverse, dedicated team.
Join us

Wei Ching
Founder

Sarah
Strategy Lead




Felicia
Talent Scout Manager




Anita
BetterSelf Program Manager

Intan
Social Media Manager

Angela
Community Lead




Our core values
Our core values
Diversity
Diversity
We value every voice regardless of age, gender, nationality, education and socio-economic background.
We value every voice regardless of age, gender, nationality, education and socio-economic background.
Accountability
Accountability
We take responsibility for our thoughts and actions, both to our team members and stakeholders.
We take responsibility for our thoughts and actions, both to our team members and stakeholders.
Innovation
Innovation
We encourage self-initiative and cultivate openness to explore uncharted possibilities.
We encourage self-initiative and cultivate openness to explore uncharted possibilities.
Synergy
Synergy
We leverage the strengths of all our stakeholders to build better ways of contributing to the community.
We leverage the strengths of all our stakeholders to build better ways of contributing to the community.
Empathy
Empathy
We listen to the women we serve with an open heart, to address and solve their most pressing needs.
We listen to the women we serve with an open heart, to address and solve their most pressing needs.
connect with us
Let's work together.
Interested in joining SELF? We welcome individuals and organizations eager to support our mission. Let's enhance the lives of women, together.

connect with us
Let's work together.
Interested in joining SELF? We welcome individuals and organizations eager to support our mission. Let's enhance the lives of women, together.

connect with us
Let's work together.
Interested in joining SELF? We welcome individuals and organizations eager to support our mission. Let's enhance the lives of women, together.
